How Packaging Can Help Create Visual Branding
Branding is almost as important as product quality for all manufacturers across all different industries. This is where a brand develops their market value and creates that much needed brand loyalty in the target consumers. However, there are a lot of different ways a brand can invest in their branding activities and visual branding through packaging is one of the most retail friendly and efficient at the same time. Not only does it offer great shelf based attractive branding opportunity for manufacturers but also makes other visual branding including TV ads or print media based advertisements a lot better when done in beautiful appropriate ways.
Some of the features that matter most in packaging when it comes to boosting visual branding for any product from any industry are:
- Brand Names and Logos – These will be most notable to get your brand name out there in the market. Best practice is to make brand names and logos as prominent on packaging as possible using contrasting colors and maybe even bright shiny foil stamping as well.
- Printed and Box Designs – Custom Boxes will always be used for products. The way these Custom Packaging boxes look will contribute a lot in getting a positive perception regarding branding for any manufacturer. Printed and box designs should always be in line with product nature and brand motto.
- Significant Brand Messages – Brand messages and slogans are of great significance in the retail industry. Not only should these highlight main brand and product features but should be as much engaging for the target customers as possible.
Other factors like the personality of your brand or attractive Custom Printed Boxes also contribute a great deal for visual branding. Here are some of them:
Getting Your Brand Persona Right – Standard Vs Luxury
Different brands advertise and position themselves differently in the market. A product manufacturer needs to decide how and where they need to position their products and packaging can play a vital part in that. There are two types of packaging ideas regarding brand positioning and visual branding:
For not so luxury brands, standard Custom Boxes will do well. Supermarkets selling their own products or other recognized brands that might include an outer bag or box to package their products for their customers and thus don’t require visual branding on the first layer of packaging can use plain and subdued type of Custom Packaging that serves the purpose well enough and is cheap at the same time as well.
When you want your brand personality to be a rather luxurious one, matching Custom Printed Boxes will always be the best choice. A bit of luxury color selection will always help a great deal as well along with other custom options like inner tray inserts or silk and velvet surface laminations. Consider a few examples below where brand logo and names along with custom messages can also be seen for a much more efficient branding effort.
Fancy Packaging for a Unique Visual Branding
When you want your brand to be known as a fancy product provider like a certain gift brand or even luxurious packaged sweets one, Custom Packaging that looks the part as well will always be preferred. The shape and material designing can be rather simple including sleeve and tray boxes or bookend style boxes but printing can make the real difference along with other customizations including foil stamping or embossing. Throw in your brand name for a boosted visual packaging based branding along with printed or actual embellishments like ribbons etc. Be prepared to get creative with what you have to offer and try out a few templates before making the decisions of sticking with any of the your ideas. Remember, fancier the better as long as everything looks good and balanced. Have a look at a few examples below:
Foil Stamped Logo Boxes
Brand logos and customs brand messages are some of the most significant features when it comes to visual branding and boosting product sales through that. There are many different ways of printing your brand logos, names and any of the custom messages or slogans on your Custom Printed Boxes; foil stamping them on top surfaces is one of the most popular and efficient. Although, you will need to make sure that all correct color combinations are selected and the foil stamped brand names or logos are as prominent and obvious as possible. Plain colored box materials along with gold, silver, bright red or any other super catchy color foil stamping will work great and when you want cheaper alternatives than this custom foil stamping option, embossing, debossing or raised ink printing can work great as well when right. Consider a few foil stamping options below to get a better idea how finished Custom Boxes will look with this fancy printing and also consider a foil stamped bag where boxes might not be needed at all for certain types of products:
Power of Color
Colors are some of the best packaging features in today’s competitive world. Whether you are going with eco-friendly packaging or high quality attractive and suitable packaging is what you opt for, correct color combinations can make your brands gain much visual branding. Not only do attractive colors attract a lot of shelf attention for customers but also boost your presentation by a great deal. For eco-friendly packaging and products for example, selecting green printed boxes with attractive designs will suit best and for other retail, shipping or storage bound products, using various color combinations that attract attention as well as highlight brand value can work great. There is no restriction on color combinations; creativity will always pay with visual branding. Unique color combinations or same packaging boxes can boost their visual appeal as well. Do make sure to highlight your brand logos, names and any custom brand message through color combinations as well in order to get your names out there in the market. Here are a few great options, have a look how colors and brand printing highlights packaged products: