The issues of natural referencing
SEO (also called SEO, or Search Engine Optimization) local SEO company Houston is a major issue for every website. 95% of sites today are So why would my site come first and not another? This is the issue of natural referencing and this is not really random but a job that takes place in the long term.
There are indeed several techniques to go back in the rankings of search engines, as we will see together
Referencing his site, it’s expensive?
We must distinguish two things: natural referencing and paid search. Houston SEO services free. It’s free to appear in Google’s index, regardless of your location Free in the sense that in theory, you can choose to take will never ask you a dime to improve your positioning. local SEO company Houston is a particular company is a specialist.
How are we referring to his site?
Showing your site in Google is free and extremely simple.
It is enough for that … to do nothing. You have 9 chancesfinds your site alone and indexes it without you having anything to do. You can, however, force fate (or speed it up) by inserting links to your site on third-party sites. will also follow these links and discover your site. All this is only for your site.
The 4 steps of a well-controlled natural referencing
The so-called semantic stage : this is about choosing the right keywords. Is it better for me to position myself on the term “webmarketing” or “cybermarketing”? Or “emarketing”? You have to make sure that you are positioning yourself on the terms that users really want.
Content optimization : there is a particular method for writing well on the Internet. Writing well means that the text will meet the expectations of users, will be quite comprehensive and complete and is relevant to your keywords.
Where to start natural SEO?
Once the information described above is well understood, you can venture into the long road to a good position.
For this, there are many tools. I recommend the use of a free and simple tool, made available by Google, the keyword generator . You will find in a more detailed way on Superbibi the list of Houston SEO services tools in a general way or the local SEO company Houston tools specific to the semantic analysis .
You should theoretically target one main keyword per page. However, each page, if the content is sufficiently developed should be able to bring what are called visits related to the long tail, that is to say searches consisting of more than 2 or 3 words, which are very specific and not very competitive.
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Optimize your content
Once the keywords are defined for each page, you can develop your content around these keywords. It is advisable to write at least 250 words but the more there will be, the better. Go on a basis of 300 words per page when possible. These numbers are obviously generalist and write 200 words a page will not necessarily penalize, on the contrary.
No need to repeat your keyword 100 times per page, writing content around the keyword, using synonyms and a minimum instance will in theory be enough to write an optimized text. For pages targeting the most competitive keywords, the keyword density (weighted, it’s even better) will however be more decisive, and quoted the word more than once will be a necessity local SEO company Houston
Also remember to highlight your keyword when possible: bold, specific color, link on the word, everything is good to put a word in value.